Harriet Lovitz says she found FMA Summits while researching renewable energy conferences. She pushed for Hurst to attend the Atlanta event. She says the summit cut time out of the sales cycle. It put the team in front of vice presidents, engineering heads and energy services leaders. In the facilitated meetings, delegates request the sponsors they want to see. So the buyers who show up have a problem they need fixed. She says trade shows are different. The buyer asks for the meeting. That's the shortcut.
Full transcript: FMA sponsor video testimonials.
Evidence: Recorded video testimonial, published on fmasummits.com, YouTube video ID nc88kU4ISQ8. It describes an FMA Summits event.