RCubed: Booked one-on-ones instead of an exhausting trade show
Matthew Sheisby, Senior Director of Strategic Relations, RCubed
Matthew Sheisby says the intimate format gave RCubed a higher share of meaningful one-on-one contacts. He finds typical trade shows exhausting. Here is how it works. Vendors hand FMA a target list. FMA schedules 30-minute meetings with the companies that are interested. There is also an informal luncheon at a reserved table. He says follow-ups were already scheduled. RCubed plans to attend the next summit. You bring the list. FMA books the meetings.
Evidence: Recorded video testimonial, published on fmasummits.com, YouTube video ID Kk55XqqKrDg (no longer on YouTube). It describes an FMA Summits event.